New Global Wiley Press Room Launches!

October 2, 2009 – The new global Wiley Press Room has launched. To continue receiving the latest news from Wiley, please visit: www.wiley.com/go/press.

Love Leadership: The New Way to Lead in a Fear-Based World

August 12, 2009 – The crisis in America today is not economic. It is a crisis of virtues and values. We must choose to prosper as a society, not just as individuals.

In LOVE LEADERSHIP: The New Way to Lead in a Fear-Based World (Jossey-Bass, August 2009, $27.95), John Hope Bryant describes the current environment as wracked by fear, and fear as “the ultimate prosperity killer.”

LOVE LEADERSHIP makes the case that, as unlikely as it sounds, the best way to get ahead is to figure out what you have to give to a world seemingly obsessed with only one question: “what do I get?”

LOVE LEADERSHIP recognizes that you want to do well in life, but it also suggests that the best way to do well and to achieve true wealth over the long term is to do good, and you’ll never be wrong doing right. But right now we look around and it is apparent that our great nation, and its leaders, have simply “lost our story line” and are focusing on the me instead of the we. It isn’t a matter of “love v. hate,” that takes too much energy. It is a matter of indifference.
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7 Lessons for Leading In Crisis by Bill George with a Preface by Warren Bennis

george-7_lessons_for_leading_in_crisisAugust 12, 2009 – Bill George’s reputation as a leadership guru has expanded exponentially with each of his bestselling books on the subject. One of the top professors on leadership at Harvard Business School, he turns his attention now to the timely topic of leading in a high-pressure, economically challenged business climate with 7 Lessons for Leading in Crisis (Published by Jossey-Bass, $19.95 hardcover, September 1, 2009). Here we have Bill George’s very personal voice sharing his thoughts and reflections based on his experiences and those of executives he knows well.

Bill encourages leaders at all levels to embrace the challenges of crises and turn them to your advantage, as he advises in lessons like “Never Waste a Good Crisis” and “Go on Offense; Focus on Winning Now.” George leads his reader through the seven lessons every business professional needs to learn in order to resolve problems, identify solutions and emerge from a crisis with a stronger, more successful strategy for success.

His book focuses on these seven lessons for leaders of all ages facing a crisis:

  • Lesson 1: Face Reality, Starting with Yourself
  • Lesson 2: Don’t be Atlas; Get the World off Your Shoulders
  • Lesson 3: Dig Deep for the Root Cause
  • Lesson 4: Get Ready for the Long Haul
  • Lesson 5: Never Waste a Good Crisis
  • Lesson 6: You’re in the Spotlight: Follow True North
  • Lesson 7: Go on Offense; Focus on Winning Now

Illustrated by specific, memorable examples of well-known business leaders, this new book helps us understand each lesson through the learning experiences of successful business leaders who faced crisis and came out the better for it.

For example, we learn:

  • From Jamie Dimon, JP Morgan CEO, the importance of open communication when he explains “If you have ten people around you and only one of them is telling you the truth, you have a real problem, because everyone has to do it.”
  • From PepsiCo’s CEO Indra Nooyi, the definition of a new breed of CEO for the 21st century; one who creates sustainable value and owes society a duty of care.
  • Another highlight is the story of JetBlue CEO David Needleman demonstrating that taking responsibility for corporate miss-steps can repair and even improve corporate reputation.
  • Most importantly, Bill George shares what he learned from his own business crises, first as a 27-year-old general manager launching the consumer microwave oven business, then in uncovering $450 million of losses in Honeywell’s aerospace business, and finally as CEO of Medtronic when the company overcame slowing revenues with a series of high-growth acquisitions.

Recent events on Wall Street and the unprecedented economic challenges facing us all in these tough times will make this book the talisman for all leaders in successfully overcoming crises large and small, and emerging as a winner. 7 Lessons for Leading in Crisis brings Bill George’s critical work on defining and encouraging authentic leaders to follow their True North when they face the ultimate test: how do you lead when faced with your defining moment?

About the Author
Bill George is professor management practice at the Harvard Business School and former chairman and CEO of Medtronic, the world’s leading medical technology company. Under his leadership, Medtronic’s market capitalization grew from $1.1 billion to $60 billion, averaging 35 percent return a year. He is the author of the best-selling books “True North,” “Finding Your True North” and “Authentic Leadership.” He is a board member of Goldman Sachs and Exxon and previously of Target and Novartis. Mr. George has been recognized as “Executive of the Year” by the Academy of Management, “Director of the Year” by the National Association of Corporate Directors, and one of Public Broadcastings “Top 25 Leaders of the Past 25 Years.”

For more information, contact:
Amy Packard

(415) 782-3177
apackard@wiley.com
7 Lessons for Leading in Crisis
Bill George
Jossey-Bass, a Warren Bennis Book
Publication Date: September 1, 2009
$19.95; 978-0-470-53187-7; Hardcover
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The Road to Financial Reformation: Warnings, Consequences, Reforms

“A devastating critique of our troubled financial system with clear explanations of how we got here, and what we must do to get our economy back on track—written by someone who consistently and correctly warned us of the dangers. If Presidents, Congresspersons, and Federal Reserve Chairmen had listened to Henry Kaufman, we wouldn’t be in our current fix.” —BILL BRADLEY, former U.S. Senator

book-road_to_financial_reformAugust 12, 2009 – For more than a half century, acclaimed financial analyst Henry Kaufman has seen it all: the risks, the rewards, the foibles of financial markets, and now, the mother of all financial crises.

Having spent a lifetime entrenched in the world of finance, serving in senior positions at Salomon Brothers Inc. and as an economist for the Federal Reserve, Kaufman has earned the well-respected reputation and popular nickname of “Dr. Doom” for his consistent bearish views on the markets. True to this epithet, Kaufman delivers a smart and fiercely critical financial history in his new book The Road to Financial Reformation: Warnings, Consequences, Reforms (Wiley; August 2009; $29.95; ISBN: 978-0-470-53212-6). By explaining the politics and policies behind the past fifty years of American finance, Kaufman reveals the complexities and problems imbedded in the current financial system.

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Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail

“Thanks to extensive research, including one-on-one interviews, focus groups and a national online survey, the authors offer an astute look at the motivations and influence of these powerful consumers. This enlightening book is a must-read for all who hope to keep their companies relevant and viable.” – Publisher’s Weekly

gen buY

August 12, 2009 – Tweens, teens and twenty-somethings are today’s most enthusiastic and influential consumers and tomorrow’s economic powerhouses. Generation Y, those born between 1978 and 2000, have overtaken Baby Boomers in sheer numbers and are poised to do the same with their incomes by 2017.

In Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail (Jossey-Bass; September 2009; 978-0-470-40091-3; $24.95), consumer psychologist Kit Yarrow and USA Today retail reporter Jayne O’Donnell offer fresh insights and strategies for marketers and retailers hoping to capture the interest (and incomes) of Gen Y; and arm consumers with a better understanding of the motivations and triggers behind shopping and buying.
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For Dummies® Gives Practical Advice on a Growing Back-to-Basics Trend

465448 cover.inddAugust 6, 2009 – As people increasingly adopt self-sufficient and back-to-basic lifestyles, raising chickens on a small scale has become more popular every day. Societal movements such as green living, a rejection of commercialism, the search for a simpler life, preferences for organic food products, and a backlash against commercial agriculture (in addition to the down economy) have all contributed to the rise in poultry-raising.

In Raising Chickens For Dummies® (Wiley, 978-0-470-46544-8, August 2009) veterans Kimberly Willis and Rob Ludlow provide readers with an introduction to all aspects of the hobby, including choosing and purchasing chickens, constructing housing, and caring for and feeding chickens. Whether you’re looking to raise chickens for eggs, meat, or just for fun, this book offers the most current information in an easy-to-access format.

Authors Kimberly Willis and Rob Ludlow are valued experts on the topic. Willis, who works at the MSU Extension office in Lapeer County, Michigan, as a horticulturist, has raised a number of breeds of chickens and other types of poultry for over 30 years. She is an advocate for eating locally and sells her fresh brown eggs to friends and family. Kim has numerous articles in print and online. You can read her work at http://www.123life.com.

After realizing his obsession with chickens was growing, Rob Ludlow decided to concentrate his efforts on a site devoted completely on the subject. Now, Ludlow owns and manages www.backyardchickens.com, the largest and fastest-growing community of chicken enthusiasts in the world. In January 2009, the site had gained a community of more than 35,000 chicken owners who added about 7,000 new posts per day (5 new posts every minute of every day, seven days a week)!

For more information, contact:
Adrienne Fontaine

(201) 748-5626
afontain@wiley.com
Raising Chickens For Dummies
By Kimberly Willis & Rob Ludlow

Wiley; August 2009; Paperback
978-0-470-46544-8; US $19.99
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Event: Nathan Gardels & Mike Medavoy, authors of American Idol After Iraq, will be speaking & signing books in Los Angeles

Nathan Gardels & Mike Medavoy
American Idol After Iraq: Competing for Hearts and Minds in the Global Media Age
Event: Speak & Sign
Location: Book Soup 8818 W. Sunset Blvd. Los Angeles, CA 90069-2125
Date: August 26, 2009

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“YouTube and Video Marketing: An Hour a Day” by Greg Jarboe tells how “Will It Blend?” increased Blendtec’s sales 700%

George Wright, Blendtec’s VP of marketing and sales, shares success story with author of complete, task-based guide to developing, implementing and tracking video marketing strategy

August 3, 2009YouTube and Video Marketing: An Hour a Day, by Greg Jarboe, tells how “Will It Blend?” increased Blendtec’s sales 700%. George Wright, Blendtec’s vice president of marketing and sales, a complete, shares the details of his success story in Jarboe’s complete, task-based guide to developing, implementing, and tracking a video marketing strategy.

In Chapter 11 of the new book, Wright tells Jarboe the story of Blendtec, a small, Utah-based manufacturer that makes highperforming, durable blenders for commercial use and a newer line of home appliances. Wright created a YouTube and video marketing campaign called “Will It Blend?” Wearing a white lab coat and safety glasses, Tom Dickson, the company founder, takes everything but the kitchen sink, sticks it in a blender, and says, “Will it blend? That is the question.” While the item is blended, he smiles and waits for the process to end. When it does, he empties out the contents, and the subtitle “Yes, it blends!” appears.


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Wiley/Sybex at Siggraph 2009

August 3, 2009 — Visit the Wiley/Sybex booth (#2725) at Siggraph 2009 in New Orleans, LA, August 3-7, to see new titles that outline today’s most innovative animation and 3D processes by acclaimed professionals including Lee Lanier (Shrek, Antz), Eric Keller (Disney, Warner Brothers), Scott Spencer (Iron Man, Harry Potter and the Order of the Phoenix) and Dariush Derakhshani (Fantastic Four, South Park).

Titles cover Maya, Corel Painter, ZBrush, Blender, 3ds Max, mental ray, Magna Studio and include instruction that covers ever level of user from the beginner to the professional.

You can view the entire 3D/Animation Library online here.

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Event: Frank Shamrock, author of Mixed Martial Arts For Dummies, to speak & sign books in San Jose

Frank Shamrock
Mixed Martial Arts For Dummies
Event: Speak & Sign
Location: Borders 356 Santana Row, Suite 1030 San Jose, CA 95128
Date: August 11, 2009
Time: 7-8:30 pm

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New DIY Home Improvement Titles from Wiley and Better Homes and Gardens

Before & After Decorating
Beautiful Bedrooms
Great Bath Ideas
Kitchen Ideas
Ideas & How-To : Storage & Organizing

Before and After DecoratingJuly 31,2009 – Better Homes and Gardens® Before & After Decorating by Better Homes and Gardens (Wiley Paperback; $19.99; July 2009)
With hundreds of full-color photos, Before & After Decorating shows you how even seemingly small decorating projects can completely transform a room. From basic changes like rearranging furniture and adding accessories to dramatic transformations with paint, lighting, slipcovers, and storage pieces, Before & After Decorating illustrates the benefits of a variety of decorating projects. It’s filled with easy makeover ideas for every room and in a variety of styles, from traditional to contemporary to eclectic. Plus, an extensive resource section helps you locate materials shown in the book, complete with Web sites and contact information. Whether it’s small changes or dramatic renovations, Before & After Decorating shows you how to complete decorating projects that will have a huge impact on your home. Continue reading

DotNetNuke 5 USER’S GUIDE: Get Your Website Up and Running

3_0470462574_small July 30, 2009 – DotNetNuke (DNN) is a content management system ideal for creating and deploying projects such as commercial web sites, corporate intranets and extranets, and online publishing portals. The open-source package comes loaded with a set of built-in tools that provide powerful functionality including a weblog, banner advertising, links, search, news feeds (RSS), a calendar, account login, and more. DotNetNuke is able to create the most complex content management systems entirely with its built-in features, yet also allows administrators to work effectively with add-ons, third party assemblies, and custom tools. It’s the perfect package to build a website without worrying about the programming behind it, and DotNetNuke 5 USER’S GUIDE: GET YOUR WEBSITE UP AND RUNNING (Wrox, an imprint of Wiley Publishing; July 2009; $44.99) gives readers exactly what they need to get up and running. Continue reading

Event: Jason Boyett, author of Pocket Guide to the Afterlife, will be speaking & signing books in Amarillo, TX

Jason Boyett
Pocket Guide to the Afterlife: Heaven, Hell, and Other Ultimate Destinations
Event: Speak & Sign
Location: Barnes & Noble 2415 Soncy Rd. Amarillo, TX 79124
Date: August 14, 2009
Time: 7pm

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New Full-Color Dummies Books Target DSLR Novices

Digital Photography For Dummies author and photo guru Julie Adair King introduces the controls and features of today’s most popular cameras

July 23, 2009 — For Dummies and author/instructor Julie Adair King has created two new books about DSLR photography unlike any other on the market. While other books target experienced photographers and pros, these new For Dummies® books target novice users who are interested in their new technology but might be intimidated by all the features.

“These books are the result of meeting so many people who gave up trying to learn from traditional photography books and magazines, which tend to feature technical lingo and advanced topics that are tough for beginners to decipher. As a result, they didn’t have the knowledge they needed to achieve the professional results they envisioned when they invested in their cameras. These books, by contrast, explain all the features of the latest entry level DSLR cameras, as well as how handle common tasks like getting images onto a PC and printing, in simple, straighforward language.
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New Book Reveals How Obama Campaign Utilized YouTube Video Marketing to Win 2008 Presidential Election

YouTube and Video Marketing: An Hour a Day by Greg Jarboe features case study and interview with Arun Chaudhary, New Media Road Director of Obama for America (OFA)

July 23, 2009 — A new paperback book by Greg Jarboe which will be published August 17, 2009, reveals how the Barack Obama campaign utilized YouTube video marketing to win the 2008 presidential election. YouTube and Video Marketing An Hour a Day, a complete, task-based guide to developing, implementing, and tracking a video marketing strategy, features a case study of the Obama campaign along with an interview with Arun Chaudhary.

Chaudhary has been called “Obama’s auteur” by Aswini Anburajan of National Journal Magazine (April 19, 2008) and “Obama’s video guru” by Michael Learmonth of Silicon Alley Insider (July 17, 2008). Chaudhary’s official title on the campaign was New Media Road Director of Obama for America (OFA). Today, he is the White House videographer.


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