Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail

In Gen BuY, consumer psychologist Kit Yarrow and USA Today retail reporter Jayne O’Donnell offer fresh insights and strategies for marketers and retailers hoping to capture the interest (and incomes) of Gen Y.

Surprise! Bruce Tulgan Explains Why NOT EVERYONE GETS A TROPHY is the Best Way to Manage Generation Y

Based on more than a decade of research, Bruce Tulgan’s message is simple: “Generation Y calls for strong leadership, not weak.” NOT EVERYONE GETS A TROPHY is a revolutionary guide to managing Generation Y.