Author Archives: aevens

“YouTube and Video Marketing: An Hour a Day” by Greg Jarboe tells how “Will It Blend?” increased Blendtec’s sales 700%

George Wright, Blendtec’s VP of marketing and sales, shares success story with author of complete, task-based guide to developing, implementing and tracking video marketing strategy August 3, 2009 — YouTube and Video Marketing: An Hour a Day, by Greg Jarboe, tells how “Will It Blend?” increased Blendtec’s sales 700%. George Wright, Blendtec’s vice president of […]

Wiley/Sybex at Siggraph 2009

August 3, 2009 — Visit the Wiley/Sybex booth (#2725) at Siggraph 2009 in New Orleans, LA, August 3-7, to see new titles that outline today’s most innovative animation and 3D processes by acclaimed professionals including Lee Lanier (Shrek, Antz), Eric Keller (Disney, Warner Brothers), Scott Spencer (Iron Man, Harry Potter and the Order of the […]

New Full-Color Dummies Books Target DSLR Novices

Digital Photography For Dummies author and photo guru Julie Adair King introduces the controls and features of today’s most popular cameras July 23, 2009 — For Dummies and author/instructor Julie Adair King has created two new books about DSLR photography unlike any other on the market. While other books target experienced photographers and pros, these […]

New Book Reveals How Obama Campaign Utilized YouTube Video Marketing to Win 2008 Presidential Election

YouTube and Video Marketing: An Hour a Day by Greg Jarboe features case study and interview with Arun Chaudhary, New Media Road Director of Obama for America (OFA) July 23, 2009 — A new paperback book by Greg Jarboe which will be published August 17, 2009, reveals how the Barack Obama campaign utilized YouTube video […]

Erin Manning in the Geek Lab at BlogHer ’09!

July 21, 2009 — “Join Erin Manning and John Wiley & Sons for an afternoon photography promenade in Chicago! Are you new to digital photography, a hobbyist looking to enhance the quality of your pictures, or wondering how to maximize the use of your digital camera? Erin Manning has the answers. Join us at BlogHer […]

BILLIONS OF DROPS IN MILLIONS OF BUCKETS: Why Philanthropy Doesn’t Advance Social Progress

June 26, 2009 – “Goldberg calls for more ‘performance-driven philanthropy,’ where nonprofits are rewarded based on their results, in place of the current dysfunction. It is an important call and a valuable contribution to discussions about how to improve nonprofits in the U.S. and internationally.” —Martin Brookes, Chief Executive, New Philanthropy Capital June 26, 2009 […]

Expert Speaks to Revolution in Iran

June 25, 2009 – With constant news surrounding the disputed 6/12 elections in Iran, please consider Stephen Kinzer author of the best selling, All The Shah’s Men for an interview. “All The Shah’s Men” is about the United States overthrow of Mohammad Mossadegh which restored Mohammad Reza Shah to the throne, allowing him to impose […]

‘The Queen of Twitter’ on Tweeting, the “Twecosystem” and Getting Business Results

Laura Fitton (@Pistachio), a leading Twitter consultant, has teamed with Michael Gruen and Leslie Poston in authoring new Twitter book June 19, 2009 – Millions of users are getting into Twitter to connect to friends, family and interest groups. Everyone from teens to grandparents, politicians to marketers and people in between are flocking to Twitter […]

“The world of residential building is poised to do great things. The guidance, information, materials and technology, while ever-evolving, are in place. Now it’s the hearts and minds that must follow. Modern Sustainable Residential Design is a comprehensive, user-friendly guide that can help. So let’s get started.” —From the Foreword by Allison Arieff,

MODERN SUSTAINABLE RESIDENTIAL DESIGN A Guide for Design Professionals May 25, 2009 – By designing and adapting the places where people work and live in an ecologically responsive style, architects and designers are able to contribute to the well being of the planet and its limited natural resources. Sustainable building practices, coupled with emerging technologies, […]

Twitter, Tips, Tricks, and Tweets

Review copies are available for press: email aevens@wiley.com or call 201-748-6702 May 11, 2009 – Millions of users are getting into Twitter to connect to friends, family and interest groups. Everyone from teens to grandparents, politicians to marketers and people in between are flocking to Twitter to follow conversations and find out what’s happening beyond […]

BUILDING INFORMATION MODELING: A Strategic Implementation Guide for Architects, Engineers, Constructors, and Real Estate Asset Managers

May 4, 2009 – Building Information Modeling, or ‘BIM’, is one of the most exciting developments in the architecture, engineering and construction industries. With BIM technology, an accurate virtual model of a building is generated that contains geometry, data and rules about all of the objects in a building. The result is better quality buildings, […]

New Bio on George Steinbrenner Portrays the Real Boss

April 14, 2009 – He berated his players, tortured his managers and employees, but also won ten pennants and six World Series, and made his Yankees into the most revered and reviled franchise in all of sports. This complete biography of former New York Yankees principal owner George M. Steinbrenner takes an in-depth look at […]

A PHILANTROPIC COVENANT WITH BLACK AMERICA

April 13, 2009 – From marquee foundations dispensing the fortunes of corporate titans, to family foundations supporting causes close to a founder’s heart, to community foundations striving to make a difference at home, the philanthropic sector offers vast resources to tackle the world’s most pressing problems. But, while people of color make up one-third of […]

WILEY ANNOUNCES THE 10TH EDITION OF HAROLD KERZNER’S “BIBLE” ON PROJECT MANAGEMENT

April 13, 2009 – For over 30 years project managers and those studying to become project managers have turned to Harold Kerzner as the main source of fundamental knowledge on the subject. His books have become best sellers on a global basis because they present the breadth of project management knowledge and aid readers in […]

The House of Dimon: How JPMorgan’s Jamie Dimon Rose to the Top of the Financial World

April 8, 2009 – In March 2008, the financial markets were rocked by a stunning announcement: JPMorgan Chase was buying Bear Stearns for $2 a share (later raised to $10 a share)—rescuing the investment bank from the brink of bankruptcy in an 11th-hour deal that was hailed as the deal of the century. And CEO […]