Category Archives: Business

New Global Wiley Press Room Launches!

October 2, 2009 – The new global Wiley Press Room has launched. To continue receiving the latest news from Wiley, please visit: http://www.wiley.com/go/press. Advertisements

Love Leadership: The New Way to Lead in a Fear-Based World

August 12, 2009 – The crisis in America today is not economic. It is a crisis of virtues and values. We must choose to prosper as a society, not just as individuals. In LOVE LEADERSHIP: The New Way to Lead in a Fear-Based World (Jossey-Bass, August 2009, $27.95), John Hope Bryant describes the current environment […]

The Road to Financial Reformation: Warnings, Consequences, Reforms

“A devastating critique of our troubled financial system with clear explanations of how we got here, and what we must do to get our economy back on track—written by someone who consistently and correctly warned us of the dangers. If Presidents, Congresspersons, and Federal Reserve Chairmen had listened to Henry Kaufman, we wouldn’t be in […]

Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail

In Gen BuY, consumer psychologist Kit Yarrow and USA Today retail reporter Jayne O’Donnell offer fresh insights and strategies for marketers and retailers hoping to capture the interest (and incomes) of Gen Y.

New Book Reveals How Obama Campaign Utilized YouTube Video Marketing to Win 2008 Presidential Election

YouTube and Video Marketing: An Hour a Day by Greg Jarboe features case study and interview with Arun Chaudhary, New Media Road Director of Obama for America (OFA) July 23, 2009 — A new paperback book by Greg Jarboe which will be published August 17, 2009, reveals how the Barack Obama campaign utilized YouTube video […]

Sticks and Stones Redefines Reputation and Influence in the Digital Age

STICKS AND STONES is a practical guide to shaping both individual, small business and corporate reputation; where and what to talk about on the web; how to respond to online attacks and crises; and how to organize for success. Weber also discusses the implications of the You Tube explosion and the reputation lessons learned from the Obama campaign.

TAME YOUR TERRIBLE OFFICE TYRANT

How to Manage Childish Boss Behavior and Thrive in Your Job By Lynn Taylor “The HIGH Relevance of Lynn Taylor’s Tame Your Terrible Office Tyrant (TOT)In the Worst (and Best) of Times” July 16, 2009 — A quick retrospective: The financial world has been turned upside down…Some of America’s largest companies are in Chapter 11…Experts […]

Pfeiffer & Jossey-Bass to Host Leadership Challenge Forum 2009

July 9, 2009 – Pfeiffer and Jossey-Bass, Imprints of John Wiley & Sons, Inc. will host the second-annual Leadership Challenge Forum, August 6-7th at The Renaissance Chicago Hotel in Chicago, IL. As we hear in the news everyday about another company folding, there is a call for strong leaders during tough economic times. Authors James […]

Lead, Sell or Get Out of the Way: The 7 Traits of Great Sellers

“Karr’s book, Lead, Sell, or Get Out of the Way, illustrates what we believe: that knowing your customers’ needs is the single most important factor in building sales. Business starts with the sale. To make profitable sales, you need to understand your customer and create a timely value proposition. This book shows you how to do both. —Larry […]

Run Your Business Like a Fortune 100: 7 Principles for Boosting PROFITS

“How to Be Your Own Stimulus Package”.   July 8, 2009 – Optimistic and independent by nature, entrepreneurs see opportunity in today’s gloomy headlines. Instead of government handouts, they actively seek and adopt the best practices of successful companies to build their organizations to greatness. But acquiring such intelligence usually costs more than a growing […]

Operation Firefly: Nine Ways to Ignite Innovation Inside Your Company… and Light Your Way out of the Recession

If you’re going to survive this season of turmoil, you must innovate your way out of it.Kimberly Douglas, author of The Firefly Effect, shares some tips that can have your whole company lighting up the economic darkness with one bright idea after another. July 8, 2009 – The recession is in full swing, and companies […]

Ask and You Will Succeed Provides Solutions to Those Dishearted By Economic Hardship

ASK AND YOU WILL SUCCEED by Ken Foster is a breath of fresh air in a marketplace crowded with advice on what to believe and how to live. Filled with powerful questions that invite you to listen to your inner voice and tap into the strength you need to Increase Insight and Wisdom, Unearth Your Truest Desires, Define Your Ultimate Vision, Discover Your True Purpose, Accelerate Your Pace of Success, and create a Rich Life, this Number 1 Amazon.com best seller makes you the final authority in your own life—not outside forces you can’t control.

BILLIONS OF DROPS IN MILLIONS OF BUCKETS: Why Philanthropy Doesn’t Advance Social Progress

June 26, 2009 – “Goldberg calls for more ‘performance-driven philanthropy,’ where nonprofits are rewarded based on their results, in place of the current dysfunction. It is an important call and a valuable contribution to discussions about how to improve nonprofits in the U.S. and internationally.” —Martin Brookes, Chief Executive, New Philanthropy Capital June 26, 2009 […]

Asia’s Turning Point:An Introduction to Asia’s Dynamic Economies at the Dawn of the New Century

A New Epoch for Asia June 19, 2009 – The current global crisis is a display of Asia’s new structural strength, and has accelerated the shift of economic and financial power from the West to the East. The East Asian miracle – as heralded by the World Bank in 1993 – was a period where […]

FULL THROTTLE: 122 Strategies to Supercharge Your Performance at Work

June 19, 2009 – Reading today’s headlines is more overwhelming than anyone can handle. To even think about searching for a new job seems like a never ending battle. How does one stabilize their emotions when everyone else is losing their job? Feeling burned out and depressed while attempting to manage a career is a […]