Tag Archives: online marketing

New Book Reveals How Obama Campaign Utilized YouTube Video Marketing to Win 2008 Presidential Election

YouTube and Video Marketing: An Hour a Day by Greg Jarboe features case study and interview with Arun Chaudhary, New Media Road Director of Obama for America (OFA) July 23, 2009 — A new paperback book by Greg Jarboe which will be published August 17, 2009, reveals how the Barack Obama campaign utilized YouTube video […]

Video: Online Marketing Strategist David Meerman Scott Gives Lecture at BEA 2009

June 17, 2009 – David Meerman Scott is an award-winning online marketing strategist, entrepreneur, keynote speaker, and seminar leader. He is the bestselling author of The New Rules of Marketing and PR, also from Wiley. For more information, please visit http://www.davidmeermanscott.com.  At BEA 2009, David speaks about the World Wide Rave and what it means […]

Video: Chris Brogan and Julien Smith speak on what it means to be a ‘Trust Agent’ at BEA

June 17, 2009 – In Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust, two social media veterans show you how to tap into the power of social networks to build your brand’s influence, reputation, and, of course, profits.  Author Chris Brogan shares what it means to be a Trust Agent […]

TACTICAL TRANSPARENCY Explores How Companies Can Develop Effective Transparency Strategies

TACTICAL TRANSPARENCY: How leaders Can Leverage Social Media to Maximize Value and Build Their Brand (Jossey-Bass, November 2008, $34.95, 978-0-470-29370-6) by Shel Holtz and John C. Havens addresses the needs of managers who are looking to create a transparency strategy for their organization. This book will help managers in any organization develop a unique plan toward bringing greater authenticity to their company and brand.

ALWAYS BE TESTING, the Latest Addition to Wiley’s Online Marketing Library, Helps Webmasters Improve Web Site Conversion Rates

July 30, 2008 – Bryan Eisenberg, co-author of Wall Street Journal, New York Times, USA Today, and BusinessWeek bestsellers Waiting For Your Cat to Bark? and Call to Action, has teamed up with John Quarto-vonTivadar, Chief Scientist at Future Now, to write the perfect book for everyone looking to improve their web site conversion rates. […]

Video: David Meerman Scott on Word of Mouth Marketing

July 24, 2008 – David Meerman Scott, author of The New Rules of Marketing and PR and the forthcoming book Tuned In, discusses how companies can compete on the Web by deploying Word of Mouth Marketing.

Online Marketing For Books (Interview with Mike Robbins, Author of FOCUS ON THE GOOD STUFF)

John C. Havens of BlogTalkRadio interviews Mike Robbins, author of Focus on the Good Stuff: The Power of Appreciation, about how authors can best market their books online. Click here to listen: For information about Focus on the Good Stuff, visit focusonthegoodstuff.com.