Tag Archives: social media

Sticks and Stones Redefines Reputation and Influence in the Digital Age

STICKS AND STONES is a practical guide to shaping both individual, small business and corporate reputation; where and what to talk about on the web; how to respond to online attacks and crises; and how to organize for success. Weber also discusses the implications of the You Tube explosion and the reputation lessons learned from the Obama campaign.

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Video: Online Marketing Strategist David Meerman Scott Gives Lecture at BEA 2009

June 17, 2009 – David Meerman Scott is an award-winning online marketing strategist, entrepreneur, keynote speaker, and seminar leader. He is the bestselling author of The New Rules of Marketing and PR, also from Wiley. For more information, please visit http://www.davidmeermanscott.com.  At BEA 2009, David speaks about the World Wide Rave and what it means […]

Video: Chris Brogan and Julien Smith speak on what it means to be a ‘Trust Agent’ at BEA

June 17, 2009 – In Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust, two social media veterans show you how to tap into the power of social networks to build your brand’s influence, reputation, and, of course, profits.  Author Chris Brogan shares what it means to be a Trust Agent […]

Video: Erik Qualman discusses Socialnomics at BEA 2009

June 11, 2009 – Socialnomics: How social media transforms the way we live and do business, a fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what’s in store for the future Watch author Erik Qualman discuss the effect social media is having with this video excerpt […]

Bricklin On Technology: Words of Wisdom from a Tech Guru

“ Few have contributed more than Dan to making computing technology a part of our everyday lives. This book is rich in history — filled with the stories and unique insights of a software pioneer whose groundbreaking work was a key catalyst of the PC revolution. Although he describes himself simply as a ‘toolmaker,’ Dan’s […]

The Social Media Bible: Tactics, Tools, and Strategies for Business Success

THE SOCIAL MEDIA BIBLE is a comprehensive guide for any business looking to engage in social media initiatives.

TACTICAL TRANSPARENCY Explores How Companies Can Develop Effective Transparency Strategies

TACTICAL TRANSPARENCY: How leaders Can Leverage Social Media to Maximize Value and Build Their Brand (Jossey-Bass, November 2008, $34.95, 978-0-470-29370-6) by Shel Holtz and John C. Havens addresses the needs of managers who are looking to create a transparency strategy for their organization. This book will help managers in any organization develop a unique plan toward bringing greater authenticity to their company and brand.

Podcast: John C. Havens Discuss Transparency in Business

John C. Havens, co-author of Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand, discusses with Vicki Monroe how deeper faith issues can help us be more authentic at work.

Podcast: Warren Bennis, author of TRANSPARENCY, discusses how social networking forces executives to practice transparency in their organizations

EnterpriseLeadership.org interviews Warren Bennis, author of Transparency: How Leaders Create a Culture of Candor, about the increasing importance of transparency and trust within organizations during the age of social media.