Tag Archives: marketing strategy

Video: Online Marketing Strategist David Meerman Scott Gives Lecture at BEA 2009

June 17, 2009 – David Meerman Scott is an award-winning online marketing strategist, entrepreneur, keynote speaker, and seminar leader. He is the bestselling author of The New Rules of Marketing and PR, also from Wiley. For more information, please visit http://www.davidmeermanscott.com.  At BEA 2009, David speaks about the World Wide Rave and what it means […]

Popular Marketing Author David Meerman Scott Shares Secrets of the Most Powerful Marketing Tool Available in a WORLD WIDE RAVE

A World Wide Rave is when thousands of people are talking about your or your company because they want to, not because they were coerced or tricked. How do you create one? You might know a little about part of the answer: blogs, links, YouTube, Facebook and viral videos. But even the most tech-savvy marketer won’t get any mileage out of these online tools if they don’t craft the right content to trigger conversations that can spread to millions.

Del Breckenfeld Defines What It Means to Be Cool in THE COOL FACTOR

In THE COOL FACTOR, Breckenfeld looks at how Fender harnessed their coolness by being associated with the coolest musicians of the time. He points out that for someone or something to be considered cool they have to have two things going for them.

IMPORT/EXPORT FOR DUMMIES®: A Practical Guide to Developing and Expanding Global Operations

July 14, 2008 – With significant changes in technology, expanding economies, and international trade agreements, the global marketplace continues to grow and change rapidly. Did you know that the United States imports approximately $1.2 trillion and exports $772 billion in goods per year? For entrepreneurs interested in starting their own international business, or those looking […]