Tag Archives: marketing strategies

Popular Marketing Author David Meerman Scott Shares Secrets of the Most Powerful Marketing Tool Available in a WORLD WIDE RAVE

A World Wide Rave is when thousands of people are talking about your or your company because they want to, not because they were coerced or tricked. How do you create one? You might know a little about part of the answer: blogs, links, YouTube, Facebook and viral videos. But even the most tech-savvy marketer won’t get any mileage out of these online tools if they don’t craft the right content to trigger conversations that can spread to millions.

Del Breckenfeld Defines What It Means to Be Cool in THE COOL FACTOR

In THE COOL FACTOR, Breckenfeld looks at how Fender harnessed their coolness by being associated with the coolest musicians of the time. He points out that for someone or something to be considered cool they have to have two things going for them.