Tag Archives: david scott new rules

Popular Marketing Author David Meerman Scott Shares Secrets of the Most Powerful Marketing Tool Available in a WORLD WIDE RAVE

A World Wide Rave is when thousands of people are talking about your or your company because they want to, not because they were coerced or tricked. How do you create one? You might know a little about part of the answer: blogs, links, YouTube, Facebook and viral videos. But even the most tech-savvy marketer won’t get any mileage out of these online tools if they don’t craft the right content to trigger conversations that can spread to millions.