Tag Archives: brand

Podcast: John C. Havens Discuss Transparency in Business

John C. Havens, co-author of Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand, discusses with Vicki Monroe how deeper faith issues can help us be more authentic at work.

THE BRAND BUBBLE: The Looming Crisis and How to Avoid It

If you thought the subprime mortgage bubble was bad, get ready for another one that is twice as big—a $4 trillion “brand bubble”, which if not corrected, could drive down the stock prices of today’s best-known companies.