Take This Job and Love It: Why the Authors of UNDRESS FOR SUCCESS Take the Road Less Travelled to Work

Undress for Success March 9, 2009 – Kate Lister and Tom Harnish have spent over three decades running successful home-based businesses. They’ve reviewed more than 250 studies about telecommuting and home-based work, and interviewed dozens of employers, employees, researchers, freelancers, and home-based entrepreneurs. The results become evident in UNDRESS FOR SUCCESS (Wiley, $24.95), a practical step-by-step guide to the advantages and disadvantages of working from home, the best home-based jobs and opportunities, and the skills and traits that predict success.

Over 2 million Google hits on working from home mislead Americans into blind alleys, false promises, and dangerous scams. Fortunately, Lister and Harnish explain how to avoid losing your shirt as you undress for success.

In addition to providing this comprehensive guide on how to earn a living as a home-based employee, the authors make a compelling case that a strong national telework program would save individuals, companies, and communities billions of dollars, while increasing U.S. productivity by over $200 billion per year.

Telework—a more efficient and more productive business model—would dramatically reduce our dependence on foreign oil, and help slow global warming. It would allow employees to lead more fulfilled lives with less stress and more family time. It would enable companies to save money, keep their best people, and gain access to a more qualified workforce. For all these reasons, for the first time in history, telework has surfaced as part of the national political agenda.

Based on the UNDRESS FOR SUCCESS authors’ synthesis of over 250 telework studies, interviews with dozens of telework enthusiasts and challengers, researchers, venture capitalists who invest in the remote work model, Fortune 500 executives, virtual employers, and dozens of home-based workers in wide variety of professions, the benefits of a work-at-home population are staggering.

Currently only 4% of the U.S. workforce currently works from home, but 40% hold jobs that could be done from home. If those employees teleworked just half of the time (roughly the national average), as a nation we would:

  • Save businesses $156 billion in real estate, electricity, absenteeism, and turnover a year.
  • Save employees between $2,500 and $11,000 in transportation and work-related costs. In addition, many would also be able to cut daycare and eldercare costs.
  • Save 453 million barrels of oil (57% of Gulf oil imports) valued at over $19 billion per year.
  • Reduce greenhouse gases by 84 million tons—the equivalent of taking 15 million cars off the road for a year.
  • Increase national productivity by 6.2 million man-years or $200 billion worth of work each year.
  • Give employees the equivalent of an extra 2.5 weeks worth of vacation time per year—time they’d have otherwise spent commuting.

Lister and Harnish have pages of research, available upon request, that outline all the advantages and disadvantages of the telecommuting system. Telecommuting might just be the change Americans have been asking for, and would dramatically affect our concept of work as we know it.

Their third business book, the authors are the undisputed experts on this subject. Their research has been used by legislators and community leaders to promote telework throughout the U.S. and Canada.

Kate Lister is an authority on small business marketing, finance, management, and growth. She has owned and operated three successful home-based ventures, including a consulting business that helped hundreds of entrepreneurs raise millions of dollars and an aviation business with seven aircraft and twenty-five pilots.

Tom Harnish is an expert on the technologies that make home-based jobs possible. As a consultant, company president, and business owner he learned what it takes to make money with computers from over thirty years of successful and not-so-successful business development in fields as diverse as health care, home banking, and electronic publishing.

For more information, contact:
Cynthia Shannon

(415) 782-3119
Undress for Success: The Naked Truth about Making Money at Home
By Kate Lister and Tom Harnish, Forword by Jack M. Nilles

Wiley; April 2009; $24.95
978-0-470-3833-2; Hardcover
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